The Process

Exactly how it works
step by step.

No black boxes. No vague "we'll handle it." Here is the precise sequence of events from your first free call to a live, optimised campaign generating users for your platform.

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The Process

How fast we move.

48 hrs
PPV Campaign Live
From sign-off to first clips actively getting views across TikTok, YouTube Shorts, and Reels
5–7 days
UGC Campaign Live
From sign-off to first creators posting with tracking funnels active and data flowing
24–48 hrs
KOL Campaign Live
From sign-off to first KOL posts live — includes sourcing, negotiation, brief, and approval
72 hrs
First Results Data
After any campaign goes live — views, clicks, sign-up data available within 72 hours

Six phases.
Zero guesswork.

Every engagement follows the same rigorous sequence. This is what separates campaigns that deliver users from campaigns that deliver PDFs.

Phase 00
Discovery Call
Day 0 · 30 minutes · Free

A free 30-minute strategy call — not a pitch. We review your platform, walk through comparable campaigns with real numbers, and give you an honest picture of what's achievable.

Platform review & goal alignment We assess your onboarding flow, existing efforts, and agree on a single primary metric to optimise for.
Comparable campaign walkthrough We show you 2–3 results from similar platforms — real budgets, real outcomes — before you commit to anything.
Phase 01
Strategy & Planning
Days 1–3 after sign-off

Full campaign proposal delivered within 48 hours. Strategy is locked within 72. Our frameworks are pre-built — we adapt them to your platform, we don't start from scratch.

Channel mix & budget allocation We select the right combination of services for your audience and budget, with projected outputs based on historical data.
Funnel architecture We map the full path from first impression to user gained — landing pages, lead capture, CTA sequence, and conversion tracking.
Phase 02
Build & Setup
Days 3–8 · Pre-launch

Creator agreements are signed, scripts are written, funnels are built, and tracking is live. Nothing goes live until you've reviewed and approved every element.

Creator agreements & scripts We handle all outreach, negotiations, and briefs. You approve the shortlist and final copy before anything is sent to creators.
Funnel & tracking setup Landing pages, referral systems, conversion pixels, and UTM tracking are all in place and tested before day one.
Phase 03
Launch
Days 8–10 · Campaign live

Content goes live in waves. The PPV network is activated. KOL posts publish. We monitor performance from the first hour — data is flowing before the day is out.

Staggered deployment Content releases in waves so we can read early signals and adjust before the full budget is deployed.
First results report at 72 hrs Views, clicks, funnel entries, and early conversion data from every active channel delivered to you within 72 hours of launch.
Phase 04
Optimise
Days 10–30 · Ongoing

The campaign is actively managed every week. Budget shifts away from underperformers and doubles down on what's driving users — automatically, every Monday.

Weekly performance reports What worked, what didn't, what changes this week, and updated projections — delivered every Monday.
Creator ranking & reallocation Creators are ranked by cost per user gained. Budget shifts to top performers each cycle — no manual input needed from you.
Phase 05
Scale
Month 2+ · Data-driven

By month two we know exactly what works. We stop testing and start scaling — every additional budget dollar goes into the channels and creators provably generating users.

Expand winning creators & formats We onboard more creators matching the profile of top performers and increase PPV budget on the highest-ROI clip types.
Compound efficiency Brand recognition from month one reduces your cost per user gained each subsequent month. The system improves as it runs.

From call to live campaign
in under two weeks.

Day 0
Strategy Call
30-min free call. Platform review + campaign recommendation.
Day 1
Proposal
KOL shortlist, PPV budget plan, funnel strategy delivered.
Day 2
Build Begins
You approve. KOL outreach + scripts + funnel setup starts.
Day 4
PPV Live
First clips live across TikTok & YouTube Shorts.
Day 7
KOL Posts Live
Brief approved. First KOL posts with tracking links active.
Day 10
Results Report
Views, sign-ups & first users gained data delivered.
Day 14+
Scale
Winners get more budget. Cost per user starts declining.

Your side of the process.

We handle the campaign. You handle the product. Here's the minimal input we need from your team to get results.

Platform Access
Tracking pixel access and UTM-tracked referral links.
Campaign Approval
One decision-maker available to approve within 24 hours.
Platform Knowledge
A 30-minute briefing on how your platform works.
Responsive Communication
Reply to questions and approvals within 24 business hours.
Conversion Data
Share weekly users gained numbers tied to campaigns.
Long-Form Content (for PPV)
Access to existing video content for PPV campaigns.